The Zoo Shop is an in-game store where animals , habitats , buildings, decorations, feed, paths , assistants , and special items can be purchased for Zoo Dollars or Pet Pennies. It can be accessed via the main menu.

The majority of animals, items, etc. present in the game can be purchased via the Zoo Shop, or could be purchased there at some point, for a limited time. Not everything can be purchased at the Zoo Shop, however, and some items and animals are exclusively available by other means. For example, the Swan Pond and the Animal Fountain can only be won at the Wheel of Fortune .